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All of this information has allowed us to build a relative idea of how our music video should be created, such as using the certain clothing styles in order to better link with the target audience, or using live performances which seems to be a primary interest of fans and what many other bands use in the genre of rock. However since this will be combined with the other side of our group, the characteristic of the music video will be a combination attracting two different fan basses allowing the music video to grow further. All in all the music video research of this genre has given some benefits like identifying the target audience of this group however it is still very minor due to the combination of our two groups research and we decided to go for a more indie rock band.