One of the first things we realise in Basitlle’s music video is that there is a clear use of thought beats, where we see the sound, as the drums are very well in time with the music in the video. This is used to effect the watcher because as these thought beats occur, we feel more involved in the music video, and this way we will be more likely to watch it through. This also fits in well with the section ‘Sound’ because this use of goodwins theory links sound too the video itself, which is most likely how the producers of the video tried to link sound with the video, for aesthetic and auditory pleasure. Some other uses of goodliness theory that we see in the music video is that we see the demands of the record label, as throughout the video we see close ups of the band members face, and this is used because the videos’ main purpose is to advertise the band and their music. This is why we see so many close ups, as this makes the video more worthwhile for bastille to make, and it makes the reader feel more involved and in touch with the band.
One way in which intertextual references are used in the video is when there are a lot of people in the lift, and bastilles band logo is in the lift with them. This is an intertextual reference because this is bastilles video, and they used this logo to further promote their business, and brand the video specifically as their own.
Camera: In the video, there are a lot of panning shots which cut across a lot of different people, and parts of the different scenes. This way o filming was used because these panning shots work well, as they help to keep the constant flow of the video going, and these shots make it easy for bastille to get a lot of different scenes and events into their video, while still looking smooth too the watcher, al because of the use of these shots.
Mise en scene: one way in which mise en scene is used in this video is by making the protagonists head detached from his body. This could have been done because the producer wants the watcher to realise that the protagonist has been detached from society, and detached from everyday life. The song itself is about love, and so the decapitated head shows us that the protagonist is heartbroken, lost, and useless on his own, forming a plot and story too this music video. The fact that the head is not attached to the body does not conform with genre conventions, because it is not something which you would typically expect to see in normal music videos. This makes the music video unique and interesting because it makes it harder to try and expect what is next, and so this subversion of genre characteristics makes the whole video overall more interesting and watchable.
Editing: editing used thoroughly throughout the video, as it is used to keep the flow of the video going, and to link different scenes together. One example of this is when a panning shot goes over a fake forest with fake people wearing red jackets. after we see this panning shot, it cuts to two people in these same jackets, doing something in a different scene. This shows how editing is used to link different scenes together, as that was a pre planned, well placed shot which continues the story, and brings the watcher deeper into the video clip. There are good examples of voyerism in this music video because the protagonist (A head) is seen at a lot of times to be looking directly into the camera, or at someone else who is in the music video. When the protagonist looks at the audience like he does it makes them feel more as though they are there, and the more involved people feel, the more emotionally attached they may be. This is why in this case voyuerism was used perfectly for a really deep effect.